About Us

At Urban Kin Collective, we believe in the power of identity, expression, and community. More than just a collection of brands, we are a movement—built for the bold, the creative, and the unapologetically authentic.

United under one vision, Urban Kin Collective is home to three distinct brands, each with its own attitude, aesthetic, and purpose:

For those stepping into their power, Villain Era is more than fashion—it’s a statement. Dark, unapologetic, and effortlessly bold, this brand is for the rebels rewriting the narrative on their own terms.

A brand made for photographers, by photographers. THC blends style with storytelling, offering apparel and accessories that celebrate the art of capturing life’s raw and beautiful moments.

Where attitude meets adventure. MisCheeVus is for those who don’t just push the limits—they laugh while breaking them. Designed for the rule-breakers and the fun-seekers, this brand is all about fearless self-expression.

At Urban Kin Collective, we believe style is more than what you wear—it’s who you are. Whether you’re making a statement, capturing a moment, or stirring up a little trouble, we’ve got a brand that speaks your language.